The main principle of outbound marketing is: pay for ads > reach as many people as possible > whoever is interested will respond. A large number of people will see your business, but only some of them will be interested in responding. Of course, we try to get as many people interested as possible, by targeting the advertising campaigns correctly. Such marketing is essential, for example, when launching new products.
Elements of outbound marketing are, for example, advertising campaigns on social networks, billboards, TV/radio ads, flyers, cold calls, email newsletters.